A free jobs to be done template covering the Christensen switch-interview method and Ulwick's ODI outcome scoring. Includes a downloadable Google Sheet with six sections: job statement, job types, Four Forces, Universal Job Map, switch interview guide, and opportunity scoring.
A practical field guide to qualitative research for UX and product teams. Covers method selection using the NN/G 3D framework, sample sizes, thematic analysis, bias mitigation, and the 2026 AI platform landscape.
Every $1 invested in UX returns $100. Here are 42 statistics on UX ROI organized by theme, with inline citations to Forrester, McKinsey, Baymard, and NNG.
Master creative thinking in UX design. Covers the four-stage Wallas framework, the Jakob's Law creativity trap, 2026 AI benchmarks, and 7 proven techniques for product teams.
The jobs to be done framework explains why people choose products by focusing on the progress they're trying to make. This guide covers the three JTBD schools, the Switch Interview technique, and how to write JTBD statements.
The 10 best product management courses in 2026, ranked for UX designers. Covers free certifications, live cohorts, and credentials from Maven to Stanford.
47 UX statistics covering ROI, accessibility, mobile experience, page speed, and the state of UX research.
A user journey map is a visualization of the process a user goes through to accomplish a goal. This guide covers the 9 core components, 4 map types, a 5-step creation process, tools, and common mistakes.
A complete guide to prototyping in UX design: definition, lo-fi vs hi-fi, step-by-step process, best tools, and common mistakes to avoid.
A complete guide to UX design covering principles, the 5-step process, frameworks, tools, metrics, and 2026 trends.
A complete guide to usability testing for UX designers: 7 methods, the 5-user rule, a 6-phase process, 8 tools compared by price, and 8 mistakes to avoid.
Learn the 5 stages of the design thinking process, from Empathize to Test. Includes the Double Diamond model, real case studies, tools, and common mistakes to avoid.