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Jobs to be done framework — UX research workshop with sticky notes and collaborative design thinking

Jobs to Be Done Framework: A UX Practitioner's Guide

The jobs to be done framework explains why people choose products by focusing on the progress they're trying to make. This guide covers the three JTBD schools, the Switch Interview technique, and how to write JTBD statements.

Tomas Laurinavicius
Tomas Laurinavicius
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Designer sketching wireframes and prototypes on paper

The Beginner's Guide to Prototyping (2026)

A complete guide to prototyping in UX design: definition, lo-fi vs hi-fi, step-by-step process, best tools, and common mistakes to avoid.

Tomas Laurinavicius
Tomas Laurinavicius
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Two people conducting a usability testing session

The Complete Guide to Usability Testing (2026)

A complete guide to usability testing for UX designers: 7 methods, the 5-user rule, a 6-phase process, 8 tools compared by price, and 8 mistakes to avoid.

Tomas Laurinavicius
Tomas Laurinavicius
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