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Articles by Tomas Laurinavicius

Tomas has designed and built digital products since 2007, from content platforms to SaaS tools. He runs Epigraph Media, a portfolio of publications for design and product professionals, and ships software at Craftled using lean, user-centered workflows.

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Team mapping a product workflow on a whiteboard

MoSCoW Method Without the Ranking Folklore

The MoSCoW method sorts a timeboxed release into Must, Should, Could, and Won't this time. ABC tests, the 60% effort cap, and where the four buckets collapse.

Tomas Laurinavicius
Tomas Laurinavicius
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Hotjar product home on Contentsquare

Hotjar Is Worth It If You Watch, Then Ask Why

Hotjar review for UX researchers: heatmaps show what happened on the live page; surveys ask why. Live pricing, sampling limits, and when Clarity is enough.

Tomas Laurinavicius
Tomas Laurinavicius
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Colorful sticky notes from a UX research workshop

Is Product Discovery a Phase or a Weekly Habit?

Run product discovery as weekly customer touchpoints, not a kickoff. Covers discovery vs delivery, the product trio, a Monday-Friday cadence, and kill-rate.

Tomas Laurinavicius
Tomas Laurinavicius
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UX researcher holding a sticky note that says run a usability test

UX ResearchOps as Four Operating Systems

UX ResearchOps as four systems: first-party panels, consent ops, repositories, and democratization guardrails. NN/g data and a GitLab SOP.

Tomas Laurinavicius
Tomas Laurinavicius
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Showing 1 - 12 of 38 articles