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Articles by Tomas Laurinavicius

Tomas has designed and built digital products since 2007, from content platforms to SaaS tools. He runs Epigraph Media, a portfolio of publications for design and product professionals, and ships software at Craftled using lean, user-centered workflows.

Handwritten qualitative notes with a highlighter
Sep 14, 2026

Thematic Analysis: Six Phases on UX Interview Data

Thematic analysis on UX interviews: six current phases, codes vs themes, and one published-quote walkthrough. Includes saturation and common mistakes.

Tomas Laurinavicius
Tomas Laurinavicius
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Product manager salary statistics dashboard
Sep 12, 2026

Product Manager Salary, Split Three Ways (42 Stats)

US product manager salary is three samples: posted cash near $180k, SMB payroll near $132k, tech TC $230k. 42 stats by level, stage, and region for 2026.

Tomas Laurinavicius
Tomas Laurinavicius
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Product team mapping a user-flow diagram on a whiteboard
Sep 10, 2026

Product Strategy Starts With What You Will Not Build

Product strategy is where-to-play and how-to-win choices, including the work the roadmap will omit.

Tomas Laurinavicius
Tomas Laurinavicius
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Analytics dashboard charts used as a noise checkpoint for product experiments
Sep 9, 2026

Statistical Significance Is Not a License to Ship

Statistical significance means a result would be rare if nothing changed. P-values, 0.05, practical vs statistical significance, and peeking's false positives.

Tomas Laurinavicius
Tomas Laurinavicius
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Team mapping a product workflow on a whiteboard
Sep 6, 2026

MoSCoW Method Without the Ranking Folklore

The MoSCoW method sorts a timeboxed release into Must, Should, Could, and Won't this time. ABC tests, the 60% effort cap, and where the four buckets collapse.

Tomas Laurinavicius
Tomas Laurinavicius
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Dovetail research repository
Sep 2, 2026

Dovetail Is Worth It If You'll Staff the UX Repo

Dovetail review for UX research: buy Enterprise if you'll staff the repo. Free is $0 for one project. Vendr median $21,600/year.

Tomas Laurinavicius
Tomas Laurinavicius
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Hotjar product home on Contentsquare
Sep 1, 2026

Hotjar Is Worth It If You Watch, Then Ask Why

Hotjar review for UX researchers: heatmaps show what happened on the live page; surveys ask why. Live pricing, sampling limits, and when Clarity is enough.

Tomas Laurinavicius
Tomas Laurinavicius
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Colorful sticky notes from a UX research workshop
Aug 31, 2026

Is Product Discovery a Phase or a Weekly Habit?

Run product discovery as weekly customer touchpoints, not a kickoff. Covers discovery vs delivery, the product trio, a Monday-Friday cadence, and kill-rate.

Tomas Laurinavicius
Tomas Laurinavicius
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Sticky notes on a planning board
Aug 30, 2026

User Stories That Survive the First Support Ticket

Write user stories as a working loop: Connextra format, INVEST, splitting, and acceptance criteria, plus a CSV autopsy of why the sentence still fails after QA.

Tomas Laurinavicius
Tomas Laurinavicius
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UX researcher mapping customer feedback on a whiteboard
Aug 27, 2026

Why the Kano Model Has Five Categories, Not Three

The Kano model classifies how customers feel if a feature is present versus absent. Satisfaction does not rise in a straight line with more functionality.

Tomas Laurinavicius
Tomas Laurinavicius
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UX researcher holding a sticky note that says run a usability test
Aug 26, 2026

UX ResearchOps as Four Operating Systems

UX ResearchOps as four systems: first-party panels, consent ops, repositories, and democratization guardrails. NN/g data and a GitLab SOP.

Tomas Laurinavicius
Tomas Laurinavicius
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Figma Make AI wireframe generator homepage
Aug 21, 2026

13 AI Wireframe Generators Organized by What They Actually Produce

13 AI wireframe generators ranked by output type, with real free-tier limits, pricing comparisons, and hands-on picks for UX designers and product teams.

Tomas Laurinavicius
Tomas Laurinavicius
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Showing 1 - 12 of 38 articles
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