Tomas has designed and built digital products since 2007, from content platforms to SaaS tools. He runs Epigraph Media, a portfolio of publications for design and product professionals, and ships software at Craftled using lean, user-centered workflows.
A practical decision framework for choosing UX research methods, with cost and time benchmarks per method, the attitudinal-behavioral gap as the organizing principle, and AI-assisted research no competitor guide covers.
Explore 12 real jobs to be done examples from McDonald's to Meta, each paired with measurable business outcomes. Learn how JTBD drives product strategy.
A free jobs to be done template covering the Christensen switch-interview method and Ulwick's ODI outcome scoring. Includes a downloadable Google Sheet with six sections: job statement, job types, Four Forces, Universal Job Map, switch interview guide, and opportunity scoring.
A practical field guide to qualitative research for UX and product teams. Covers method selection using the NN/G 3D framework, sample sizes, thematic analysis, bias mitigation, and the 2026 AI platform landscape.
Every $1 invested in UX returns $100. Here are 42 statistics on UX ROI organized by theme, with inline citations to Forrester, McKinsey, Baymard, and NNG.
The jobs to be done framework explains why people choose products by focusing on the progress they're trying to make. This guide covers the three JTBD schools, the Switch Interview technique, and how to write JTBD statements.
The 10 best product management courses in 2026, ranked for UX designers. Covers free certifications, live cohorts, and credentials from Maven to Stanford.
47 UX statistics covering ROI, accessibility, mobile experience, page speed, and the state of UX research.
A user journey map is a visualization of the process a user goes through to accomplish a goal. This guide covers the 9 core components, 4 map types, a 5-step creation process, tools, and common mistakes.
A complete guide to prototyping in UX design: definition, lo-fi vs hi-fi, step-by-step process, best tools, and common mistakes to avoid.
A complete guide to UX design covering principles, the 5-step process, frameworks, tools, metrics, and 2026 trends.
A complete guide to usability testing for UX designers: 7 methods, the 5-user rule, a 6-phase process, 8 tools compared by price, and 8 mistakes to avoid.