Why the Kano Model Has Five Categories, Not Three
The Kano model classifies how customers feel if a feature is present versus absent. Satisfaction does not rise in a straight line with more functionality.
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Articles by Tomas Laurinavicius
Tomas has designed and built digital products since 2007, from content platforms to SaaS tools. He runs Epigraph Media, a portfolio of publications for design and product professionals, and ships software at Craftled using lean, user-centered workflows.
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UX ResearchOps as Four Operating Systems
UX ResearchOps as four systems: first-party panels, consent ops, repositories, and democratization guardrails. NN/g data and a GitLab SOP.
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13 AI Wireframe Generators Organized by What They Actually Produce
13 AI wireframe generators ranked by output type, with real free-tier limits, pricing comparisons, and hands-on picks for UX designers and product teams.
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UX Research Methods: A Decision Framework Built Around the Say-Do Gap
A practical decision framework for choosing UX research methods, with cost and time benchmarks per method, the attitudinal-behavioral gap as the organizing prin
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12 Outcome-Backed Jobs to Be Done Examples (And What They Prove)
Explore 12 real jobs to be done examples from McDonald's to Meta, each paired with measurable business outcomes. Learn how JTBD drives product strategy.
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Jobs to Be Done Template: Two Schools, One Spreadsheet
A free jobs to be done template covering the Christensen switch-interview method and Ulwick's ODI outcome scoring. Includes a downloadable Google Sheet with six
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Qualitative Research: Methods, Sample Sizes, and Analysis for UX Teams
A practical field guide to qualitative research for UX and product teams. Covers method selection using the NN/G 3D framework, sample sizes, thematic analysis,
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What 42 Numbers Reveal About the ROI of UX
Every $1 invested in UX returns $100. Here are 42 statistics on UX ROI organized by theme, with inline citations to Forrester, McKinsey, Baymard, and NNG.
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Jobs to Be Done Framework: A UX Practitioner's Guide
The jobs to be done framework explains why people choose products by focusing on the progress they're trying to make. This guide covers the three JTBD schools,
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10 Product Management Courses Built for UX Designers
The 10 best product management courses in 2026, ranked for UX designers. Covers free certifications, live cohorts, and credentials from Maven to Stanford.
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47 UX Statistics That Reveal the State of User Experience in 2026
47 UX statistics covering ROI, accessibility, mobile experience, page speed, and the state of UX research.
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User Journey Maps: How UX Teams Turn Friction Into Better Products
A user journey map is a visualization of the process a user goes through to accomplish a goal. This guide covers the 9 core components, 4 map types, a 5-step cr
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