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Articles by Tomas Laurinavicius

Tomas has designed and built digital products since 2007, from content platforms to SaaS tools. He runs Epigraph Media, a portfolio of publications for design and product professionals, and ships software at Craftled using lean, user-centered workflows.

User journey map and UX research artifacts on a planning table
Jun 24, 2026

UX Research Methods: A Decision Framework Built Around the Say-Do Gap

A practical decision framework for choosing UX research methods, with cost and time benchmarks per method, the attitudinal-behavioral gap as the organizing prin

Tomas Laurinavicius
Tomas Laurinavicius
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More Articles

Jobs to be done examples — workflow diagram
Jun 17, 2026

12 Outcome-Backed Jobs to Be Done Examples (And What They Prove)

Explore 12 real jobs to be done examples from McDonald's to Meta, each paired with measurable business outcomes. Learn how JTBD drives product strategy.

Tomas Laurinavicius
Tomas Laurinavicius
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Jobs to be done template showing customer journey map with sticky notes and workflow sections
Jun 9, 2026

Jobs to Be Done Template: Two Schools, One Spreadsheet

A free jobs to be done template covering the Christensen switch-interview method and Ulwick's ODI outcome scoring. Includes a downloadable Google Sheet with six

Tomas Laurinavicius
Tomas Laurinavicius
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Qualitative research session — UX researcher conducting user interviews
Jun 2, 2026

Qualitative Research: Methods, Sample Sizes, and Analysis for UX Teams

A practical field guide to qualitative research for UX and product teams. Covers method selection using the NN/G 3D framework, sample sizes, thematic analysis,

Tomas Laurinavicius
Tomas Laurinavicius
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UX research sticky notes on a whiteboard representing data-driven design decisions
May 25, 2026

What 42 Numbers Reveal About the ROI of UX

Every $1 invested in UX returns $100. Here are 42 statistics on UX ROI organized by theme, with inline citations to Forrester, McKinsey, Baymard, and NNG.

Tomas Laurinavicius
Tomas Laurinavicius
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Jobs to be done framework — UX research workshop with sticky notes and collaborative design thinking
May 20, 2026

Jobs to Be Done Framework: A UX Practitioner's Guide

The jobs to be done framework explains why people choose products by focusing on the progress they're trying to make. This guide covers the three JTBD schools,

Tomas Laurinavicius
Tomas Laurinavicius
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Best product management courses for UX designers
May 18, 2026

10 Product Management Courses Built for UX Designers

The 10 best product management courses in 2026, ranked for UX designers. Covers free certifications, live cohorts, and credentials from Maven to Stanford.

Tomas Laurinavicius
Tomas Laurinavicius
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UX researchers conducting card sorting session
May 5, 2026

47 UX Statistics That Reveal the State of User Experience in 2026

47 UX statistics covering ROI, accessibility, mobile experience, page speed, and the state of UX research.

Tomas Laurinavicius
Tomas Laurinavicius
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User journey map workshop with charts on whiteboard
May 2, 2026

User Journey Maps: How UX Teams Turn Friction Into Better Products

A user journey map is a visualization of the process a user goes through to accomplish a goal. This guide covers the 9 core components, 4 map types, a 5-step cr

Tomas Laurinavicius
Tomas Laurinavicius
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Designer sketching wireframes and prototypes on paper
Apr 28, 2026

The Beginner's Guide to Prototyping (2026)

A complete guide to prototyping in UX design: definition, lo-fi vs hi-fi, step-by-step process, best tools, and common mistakes to avoid.

Tomas Laurinavicius
Tomas Laurinavicius
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UX design process overview showing wireframes and design tools
Apr 28, 2026

The Complete Guide to UX Design (2026)

A complete guide to UX design covering principles, the 5-step process, frameworks, tools, metrics, and 2026 trends.

Isabella Russi
Isabella Russi
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Two people conducting a usability testing session
Apr 23, 2026

The Complete Guide to Usability Testing (2026)

A complete guide to usability testing for UX designers: 7 methods, the 5-user rule, a 6-phase process, 8 tools compared by price, and 8 mistakes to avoid.

Tomas Laurinavicius
Tomas Laurinavicius
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Showing 13 - 24 of 38 articles
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